Good Bye Sales Pitch, Hello Science
One of the major changes that have taken place over the last 10 years in the cleaning industry is that science is slowing replacing seat of the pants. It’s used to be enough to go thorough the motions, sweat a little and say that we cleaned a floor, wall or carpet. As long as there was no visible soil on the surface, the job was done and everybody was happy. Now we know that what we can’t see (bacteria, viruses, micron size particulate) can be more dangerous, hazardous and damaging to our health and surfaces than the soil that we can see.
Even today sales pitches and marketing literature often contain wild and unsubstantiated claims of effectiveness or results. Removes 98% of the moisture, kills all the harmful germs, get’s your dirtiest carpets clean, neutralizes all household odors, it’s magic. Over the years, I think I’ve heard every claim imaginable. (more…)
