Upselling Your Services
Upselling your services is an important part of building a profitable business. Every customer costs to money to acquire, so it is important to get as much return on your investment as possible. That’s what upselling is all about. At the same time, there are limits, research shows that when the bill goes over $500.00 in carpet cleaning charges in a residential setting you’re chances of having a negative response from the customer is much greater than if your billing rate is in the $250.00 – $350.00 range. (Service Monster Data) Other key elements to profitability and success are repeat business and referrals. New customers typically cost you 66% more to acquire than getting an existing customer to buy again. You could win the battle of upselling, but if you over do it, you lose the war of retaining a long term customer who will tell their friends about the great job of cleaning you did.
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